New
AI Agents for Business: The Promise, the Reality, and What Lies Between
"We need to do something with agents." Five words that cause more damage than any competitor.
Latest Insights
New
The EU AI Act for Non-Lawyers
Every company using AI will soon need to explain what its system does and why. The question is whether you handle that now or under pressure later.
New
The Four Forms of AI That Matter for Your Organisation
Forget narrow AI, general AI, and superintelligence. The framework that actually matters for your business is different.
More Insights
What Is an AI Strategy (and Why Most of Them Do Not Work)
Ninety-three percent of AI pilots never reach production. The problem is rarely the technology.
Strategy
AI automation does not start with the tool
Most companies automate what already exists. The smart ones start by asking whether it should exist at all.
Automation
Choosing an AI consultancy: the question nobody asks
There are hundreds of agencies doing AI projects. Most deliver a report. The good ones deliver a decision.
People & Organization
AI drift: the silent degradation nobody sees
The most dangerous moment for a working AI system is when everyone stops paying attention.
Automation
AI governance without the bureaucracy
Most AI governance frameworks are so extensive that they become a risk in themselves.
People & Organization
AI proof of concept: the difference between knowing and deciding
Most AI pilots prove that the technology works. That is the wrong proof.
People & Organization
AI readiness: why most assessments measure the wrong things
Your organisation does not need to be "AI-ready" before starting. You need to start in order to become AI-ready.
Strategy
AI strategy in ninety days: from question to evidence
Most AI roadmaps run to 2028. Most AI experiments need ninety days.
Strategy
AI Workshops for Businesses: Why Most Deliver Nothing
Half a day of inspiration is enjoyable. But if everything is back to normal by Monday, you might as well have watched a TED Talk.
People & Organization
Follow the Friction: Why the Best AI Strategy Starts with Looking
Twenty minutes sitting next to someone yields more than a month of meetings about AI.
Strategy
The Junior Gap: AI Is Making Editors out of People Who Have Never Learned to Write
If AI is doing the junior work, who is actually learning the craft?
People & Organization
The Meaning Test: Has the Work Actually Improved, or Just Gotten Faster?
AI saves ten hours a week. The question is what happens to those ten hours.
People & Organization
Proof Before Scale: Why Your Most Successful AI Pilot Is Your Biggest Risk
A working demo is not proof. It is an invitation to draw the wrong conclusion.
Automation
Shadow AI: The Signal You Are Missing
Your team is already using AI. The question is whether you know it.
Strategy
Solutioneering: When the Tool Becomes the Problem
The fastest route to a failed AI project is starting with the solution.
Strategy
Zombie Pilots: Why Your AI Projects Never Get Off the Ground
Most AI pilots succeeded months ago. They just forgot to move forward.
Automation
The Age of the Ideas People
The thing that always held ideas people back wasn't the quality of their thinking. It was the cost of making it visible. That cost just collapsed.
The Design Process Is Dead. The Design Discipline Isn't.
Video didn't kill radio, it created something new. AI won't kill design either. But the process built around scarcity? That's already gone.
AI Cannot Fix What You Cannot Explain
AI is not a god lowered from the ceiling to resolve your plot. It is a tool. And like any tool, it only works when you know what you want it to do.
Still Struggling to Use AI's Potential?
Only 4% of Dutch businesses are fully prepared for AI. The other 96% are not failing because they lack ambition. They are failing because readiness is not a strategy problem. It is an action problem.
Rethinking Strategy
Long-term strategic planning. Does that still work when the next quarter feels like a distant future? It might be time to stop planning in chapters and start testing in cycles.
The Superheroes You Already Have
In most organisations, the people figuring out AI are not in the strategy team. They are scattered across departments, working quietly, solving real problems. The question is not whether AI is being used. It is whether anyone is paying attention.